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Social Media in Libraries

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Customers inside a busy library with engaged employees

Marketing with social media has become a crucial tool for public libraries. Libraries need to connect with their communities and promote their services. However, managing a social media presence for a public library can be challenging. It’s important to follow best practices to ensure that your efforts are effective for your customers. Here are three best practices for social media in a public library.

Develop A Marketing Strategy

The first step in creating a successful social media presence for a public library is to develop a marketing strategy. Identifying your target audience, determining the types of content that will be most relevant, and creating a posting schedule. Consider the type of information and services your library offers. What events do you host currently, and what does the community you serve want when creating engaging content?

Engage with your audience

Social media is not a one-way street, it’s important to engage with your audience. Respond to comments and messages daily. You also need to actively seek out opportunities to connect with your community and add new followers. Encourage your followers to share their thoughts, ask for feedback and listen to what they have to say.

Be Consistent and Authentic

Consistency is key when it comes to social media. Make sure to post regularly and maintain a consistent tone across all platforms. Additionally, be authentic and transparent when communicating with your audience. Share the library’s mission and values, and let them know what makes your library unique. Be aware of trolls and make sure to have a “social media policy” in place to deal with misinformation.

In addition to these best practices, it’s also important to ensure that your library’s social media accounts are properly set up and managed. This means keeping your library’s contact information up to date, monitoring your accounts for inappropriate content, and ensuring account security.

Also, take the time to review your analytics and measure the performance of your social media posts. This will help you understand what works and what doesn’t and adjust your strategy accordingly. Social media coordinator is a good role for professional development in public libraries for your staff.

Social media is an effective tool for public libraries to connect with their communities and promote their services. By developing a marketing strategy, engaging and being consistent with posts, you can create an online presence for your library. Remember, social media is an ongoing effort, so be ready to adapt and evolve as the platforms and audiences change.

Check my personal website for more library-specific articles to develop your career path: KathyHusserTempe.com

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Interview Tips

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It goes without saying you need to prepare for your next job interview. How do you present yourself to the interviewer to win your dream job?  Read on for some useful tips.

Stories to Remember

Research has proven that people remember stories, no matter the situation. So be sure to mentally prepare a few personal stories that relate to successes and mishaps you’ve had in jobs. The successes highlight your accomplishments, and the mistakes show your humility and that you are relatable. You’ve all made mistakes on the job, so show how you are aware and have learned from them.

Stories can also highlight skills necessary for the job you’re interviewing for. Therefore, you should research the job skills and relate how your value and previous experience meets that criterion. Even if you are changing careers, valued skills translate to other jobs such as selling, budgeting, and supervising. Gather your thoughts and have your stories ready to tell in 2–3-minute story bites.

Backup with Examples

You then need to back up your stories with measurable examples from work, school, or volunteering. Let’s say you were in sales and would like to transition into management or another business role requiring meeting deadlines. Having your quarterly metrics ready to share along with HOW you accomplished those goals is important. Share the obstacles you overcame and the how you might have missed some opportunities. Again, having real world examples that relate to your skills and the job are important to shine at an interview.

 Ask for the Job

A career coach once shared with me, that only 10% of interviewees ask for the job. What I mean by that, is “close the sale.” You need to state one last important bit of information so you are remembered as the best candidate. For example, you could say, “Thank you for your time today.  If you allow me this opportunity, I’ll do an excellent job for you.”  Seal the deal and ask for the job in your closing remarks.

Think of your closing statement (after asking relevant questions about the company and role,) as your “pick me “statement. Leave a lasting impression on the interviewer, of why you are the very best candidate for this position. Have you done this job before?  Do you possess at least 80% or in some cases 50% of the job skills?  Is the job in your general industry or a new career you aspire too? Tell the interviewer WHY you are the best fit and close the sale for your new job!

Let me know if you have any interview strategies that have worked for you. Follow my personal website for more insights into your career: KathyHusserTempe.com

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Resume Tips

Have an agenda and your goals will be accomplished
Have a plan and keep refining for success.

The first step in any new job hunt or career change is to freshen up or create a new resume. Here are proven tips from Jenny Foss to make your resume stand out for that next interview.

Skills and Value

Highlighting your unique skills and the value you bring the company is the first step in creating a resume. Use a resume template that is easy to read and uses all the real estate on the page.

That said, make sure your resume is no more than two pages in length. Be sure to sue an 11 or 12 size font for easy reading by the reviewer. Only include “technology proficiencies” if you can fit it easily on the second page.

Depending on your industry, it is usually understood that the average applicant is knowledgeable in Microsoft applications, etc. However, if you are a whiz with WordPress then absolutely include this in your “Skills Section.” Your value and job skills need to be near the beginning of your first page and highlighted.

Employment Gaps

With the recent pandemic, many job seekers will have gaps in employment for various reasons. Handling gaps depends upon your specific situation, such as childcare, relocation for a spouse, or being laid off.

Explaining the gap depends upon the amount of time that has elapsed, the industry, and if you’re changing careers. There are many ways to address gaps on a resume. Be prepared to tell your story at the interview in a succinct manner.

Grammar and Organization

Finally, proofread your resume very carefully. Have another person review and proofread for typos and continuity. A recent poll on LinkedIn taken stated that hiring managers felt that zero mistakes or typos should appear on resumes.

Be sure the organization follows the template so the most prominent skills in the job description match the skills in on your resume. Don’t lie, but matching words will help the resume scanning software place you in the “A” pile to interview.

Review the job description carefully and be sure to tailor your resume for each job. The ATS or applicant tracking system will thank you, and you will land that coveted interview. Include the keywords that are used in the job posting on your resume for best results.

Finally, save your resume as a PDF and word document.  Different companies use different formatting when resumes are submitted online. Always double check your download before you click submit for the cleanest and most reader-friendly resume.   Good Luck!

Follow my personal website for more career and living well tips: KathyHusserTempe.com

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Cover Letters

Have an agenda and your goals will be accomplished
Have a plan and keep refining for success.

Once you have a solid resume, you will need a cover letter to compliment your skills. A good cover letter highlights your value as a potential employee and paints a picture for the reader. Here are tips for an effective cover letter to get that next interview.

Introduce Yourself

A good cover letter will provide the reader a clear idea of who you are and what you can do. The cover letter is important to fill in the gaps that might be left from your two-page resume.

Give the reader a clear idea of WHY you want to work for their company and HOW you can provide that value.

Highlighting why you’re making a job change (spouse relocation or career switch) is another important aspect to include. If you can include metrics or tangible improvements from your previous employment, include them.  But keep your cover letter to no more than one page. People are busy and one page is enough to sell yourself and your skill set.

Match Keywords

Just like writing a resume, a solid cover letter should align with the job description and your skills. Match keywords from the job posting and use that vocabulary in your letter. Better yet, highlight an achievement or “win” from a previous role which illustrates that specific skill or certification. Remember, readers like stories so make your cover letter tell your story.

Spelling and Grammar

This goes without saying but using correct spelling and grammar is vital for your cover letter. You need to show off your writing skills and a huge part of that is a readable introduction. Check spelling and tenses of verbs to ensure they match.  Read through with fresh eyes to make sure not to leave out any important details. Finally, have a friend or colleague read through your cover again letter for clarity and punctuation.

Ask for the Interview

Without sounding cheesy, have a great closing statement in the letter to specify “action.” In other words, ask for the interview!  Or you could ask to follow up in a few days if the reader had any further questions. Bottom line, you want the reader to act and contact you for an interview, to continue the conversation.  A salutation of “Thank you” or “Sincerely” is also best when signing off.

Practice makes permanent, so the more you write, the easier a solid cover letter will be for you. Good Luck!

Follow my blog for more career articles posted weekly: KathyHusserTempe.com

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Digital Marketing in Libraries

The internet and digital marketing have advantages for libraries. Read on for a couple of tricks to increase your library’s exposure and customer base. Libraries are here to stay, and social media will help bring customers back into the building.

Social Media

It’s a Facebook/Twitter/Instagram driven world. This means that marketing your library on these social media platforms is essential. That’s true for any business. Post pictures of programs, customers, and be sure to use hashtags every post. Post photos of the building, bookstore, and community events at your library. Keep up with various literary events such as Banned Books Week or National Library Week.

Email Marketing

Set up a mailing list and then blast out newsletters and other information to teachers, legislators, and other local officials. Customers need to be reminded the library is in the community.  Furthermore, reach out to new customers interested in various events at your library. Grow those customers and sign them up for a library card!

Use Videos

A picture is worth a thousand words, and photos sell. We live in a video-saturated world.  Make short videos about the programs at your library.  Storytimes and children’s programs have the biggest audiences at libraries, so publicize the most popular.

When doing this or taking pictures, it is important to use a proper high-quality HD-capable camera. With all the images we encounter in our daily lives now, we are quite good at telling HD from non-HD photos. The latter are now judged as inferior by default. Go for the quality and make an impression.

Event Marketing

What’s the next big event that you’re hosting at your library? Whatever it is, you want to use that to market your library big time. What’s more, you need to make sure that as many people know about it as possible. Use the tools above, employ flyers and banners, advertise to schools, and use other traditional event planning measures to get as much exposure as possible.

All this and more can help you get your library the publicity it needs and deserves