The internet and digital marketing have advantages for libraries. Read on for a couple of tricks to increase your library’s exposure and customer base. Libraries are here to stay, and social media will help bring customers back into the building.
Social Media
It’s a Facebook/Twitter/Instagram driven world. This means that marketing your library on these social media platforms is essential. That’s true for any business. Post pictures of programs, customers, and be sure to use hashtags every post. Post photos of the building, bookstore, and community events at your library. Keep up with various literary events such as Banned Books Week or National Library Week.
Email Marketing
Set up a mailing list and then blast out newsletters and other information to teachers, legislators, and other local officials. Customers need to be reminded the library is in the community. Furthermore, reach out to new customers interested in various events at your library. Grow those customers and sign them up for a library card!
Use Videos
A picture is worth a thousand words, and photos sell. We live in a video-saturated world. Make short videos about the programs at your library. Storytimes and children’s programs have the biggest audiences at libraries, so publicize the most popular.
When doing this or taking pictures, it is important to use a proper high-quality HD-capable camera. With all the images we encounter in our daily lives now, we are quite good at telling HD from non-HD photos. The latter are now judged as inferior by default. Go for the quality and make an impression.
Event Marketing
What’s the next big event that you’re hosting at your library? Whatever it is, you want to use that to market your library big time. What’s more, you need to make sure that as many people know about it as possible. Use the tools above, employ flyers and banners, advertise to schools, and use other traditional event planning measures to get as much exposure as possible.
All this and more can help you get your library the publicity it needs and deserves
