Let’s face it, we don’t like being sold anything, ever. But we all sell something, every day whether we realize it or not. Do you know how those selling skills will help you in everyday life? Here are ways to influence to create solutions and harmony in your life.
Even if you are not a parent, you have parents, siblings, or family. In life we enjoy getting our way. Whether it’s family gatherings, vacations, or just getting the kids up in the morning. The key to selling your “idea” is to understand, that people “buy” or listen to likable people.
That’s why the old saying, “you get more with honey than vinegar” applies here. Build your case in a positive manner. Remember, the mantra, “What’s in it for me…” You need to “sell” your idea as a benefit to the other person. The kids will get pancakes if they get up right now for school. The vacation to Hawaii, rather than Colorado, will enable you a warm, sunny getaway during the winter. Remember “WIIFM,” and think what the other person really wants or how they benefit.
Buyers and Their Emotions
As a buyer, or the receiving end of a transactions, did you know you “buy” based on your emotions? We all buy based on feelings and justify the transaction based on logical information afterwards. Here me out and think about your last purchase. Did you really “need” that new outfit? Does your kid “need” or “want” those new shoes, and why? The type of clothing and shoes purchased will be based on trends or what all the other kids are wearing.
Understanding your emotions before you buy something is important, because the salesperson will want to know your feelings. Asking questions to understand what you are looking for or why you need something is Selling 101. Sharing stories to gather information will also help understand your motivation as a buyer. Think about how many times you’ve said, “I’m just looking.” I say it all the time. But when I’m ready to decide, I need that person’s expertise and knowledge to make my purchase.
Trust is Crucial
Finally, having the support after the sale is just as important as the transaction itself. Going back to the kids in the morning and pancakes for breakfast. If the kids get up when you ask them, brush their teeth, then you’d better follow through with pancakes! Trust is the number one reason someone will “buy.”
This trust factor transcends not only accountability but doing what you say you’ll do. But trusting in the follow up conversation if you really have something that solves a problem. Trust and a solid relationship with family, products, or companies all comes from the outcomes and support after the transaction. The ultimate goal is for you to be happy and satisfied with what transpired.
Selling happens every day in our lives and being aware how we “buy” is helpful in everyday life.
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