Author: Kathy Husser (Tempe)

Kathy Husser is a Tempe librarian and educator who enjoys travel and learning about our global cultures. With post pandemic traveling open up more and more, Kathy wants to share resources for family friendly getaways and fun trips to meet your vacation needs. She enjoys gardening, the outdoors and cooking too!

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Social Media in Libraries

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Customers inside a busy library with engaged employees

Marketing with social media has become a crucial tool for public libraries. Libraries need to connect with their communities and promote their services. However, managing a social media presence for a public library can be challenging. It’s important to follow best practices to ensure that your efforts are effective for your customers. Here are three best practices for social media in a public library.

Develop A Marketing Strategy

The first step in creating a successful social media presence for a public library is to develop a marketing strategy. Identifying your target audience, determining the types of content that will be most relevant, and creating a posting schedule. Consider the type of information and services your library offers. What events do you host currently, and what does the community you serve want when creating engaging content?

Engage with your audience

Social media is not a one-way street, it’s important to engage with your audience. Respond to comments and messages daily. You also need to actively seek out opportunities to connect with your community and add new followers. Encourage your followers to share their thoughts, ask for feedback and listen to what they have to say.

Be Consistent and Authentic

Consistency is key when it comes to social media. Make sure to post regularly and maintain a consistent tone across all platforms. Additionally, be authentic and transparent when communicating with your audience. Share the library’s mission and values, and let them know what makes your library unique. Be aware of trolls and make sure to have a “social media policy” in place to deal with misinformation.

In addition to these best practices, it’s also important to ensure that your library’s social media accounts are properly set up and managed. This means keeping your library’s contact information up to date, monitoring your accounts for inappropriate content, and ensuring account security.

Also, take the time to review your analytics and measure the performance of your social media posts. This will help you understand what works and what doesn’t and adjust your strategy accordingly. Social media coordinator is a good role for professional development in public libraries for your staff.

Social media is an effective tool for public libraries to connect with their communities and promote their services. By developing a marketing strategy, engaging and being consistent with posts, you can create an online presence for your library. Remember, social media is an ongoing effort, so be ready to adapt and evolve as the platforms and audiences change.

Check my personal website for more library-specific articles to develop your career path: KathyHusserTempe.com

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Public Library Trends

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Customers inside a busy library with engaged employees

 

Public libraries have been a vital resource for communities for centuries, and today, the role of public libraries continues to evolve in response to changing technology and societal needs. Here are three of the most current trends in public libraries in the United States and around the globe:

Digital Literacy 

With the increasing importance of technology in our daily lives, public libraries are placing a greater emphasis on digital literacy. This includes providing patrons with access to technology and training on how to use it, as well as offering classes on coding, web design, and other in-demand skills.

Libraries are expanding their digital collections, with e-books, audiobooks, and streaming movies available online. Even providing early literacy resources and parenting help for patrons, to help the next generation of library users.

Community Engagement

Public libraries are also shifting their focus to become more community centered. Libraries are hosting events and programs that bring together people from different backgrounds and perspectives to build a sense of community.

They are also partnering with local organizations to provide services that address the specific needs of their communities, such as homelessness and literacy classes for non-native speakers. Some libraries even provide high school classes online to earn your diploma, all for FREE!

Maker Spaces / Learning Labs

Maker spaces are a popular trend in public libraries, as they provide patrons with access to tools, technology, and resources that they can use to create, invent, and learn.

These spaces often include equipment such as 3D printers, laser cutters, and electronics labs. They also provide patrons with access to trained professionals who can teach them how to use the equipment and provide guidance on their projects.

Another need is for learning labs or specific workforce centers. Depending upon the community’s needs, a designated librarian for  help to assist job seekers. Career basics, like resume writing, online applications, and interview practice is essential in many cities as the job market tightens.

These trends are not specific to the United States, libraries around the globe are experiencing similar needs. They are adapting to the new normal and the changes in technology and specific needs of the community they serve.

Librarians are being innovative and finding new ways to offer services and resources that are relevant to the community. They are becoming more than just a place to check out books. Libraries are becoming a hub for community engagement and lifelong learning to improve economic development and sustainability.

Finally, public libraries are evolving to meet the changing needs of their communities. They are placing a greater emphasis on digital literacy, focusing on community engagement, and developing learning spaces. These trends are helping libraries to remain relevant and essential resources for their communities in the digital age.

Public libraries are more than just a physical space, they are an important partner in a thriving community.

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Best Habits for Job Success

Have an agenda and your goals will be accomplished
Have a plan and keep refining for success.

 

Starting a new job can be an exciting but overwhelming experience. To ensure a smooth transition and set yourself up for success, it’s important to develop the best habits early on. Here are three habits to focus on when you start your new job.

Be On Time or Early Every Day

One of the most important habits to have when starting a new job is to be punctual. This means being on time for meetings, arriving to work on time, and meeting deadlines. Even if you’re working remotely, be early to sign onto your computer every day. Being punctual shows that you are reliable, responsible, and respectful of your colleagues’ and supervisor’s time.

Clear Communication

Communication is key to success in any job. When starting a new job, it’s important to take the time to understand the communication style of your colleagues and supervisor. Be sure to ask questions when you’re unsure of something and actively listen to others when they are speaking.

Communicating effectively will help you build relationships and get things done more efficiently. This is the foundation a solid and trusting work relationship.

Take Initiative

Another important habit to have when starting a new job is to take initiative. Don’t be afraid to speak up and share your ideas or offer to take on new projects. This shows that you are proactive and willing to take on extra responsibilities.

It will also help you learn and grow in your new role. You might make mistakes, but showing you are willing and able to do the job (and then some) is priceless.

Growth Mindset

In addition to these habits, it’s also important to be flexible, open-minded, and willing to learn. Your new job will come with its own set of challenges and being adaptable will help you navigate them. Also, don’t be afraid to ask for help or guidance when you need it. Building a strong relationship with your colleagues and managers will make the transition to your new job much smoother.

Starting a new job can be daunting, but by focusing on these four habits, you can set yourself up for success. By being punctual, communicating effectively, and taking initiative with a grow mindset, you’ll be able to make a great impression.

Building relationships and excelling in your new role will be second nature. Remember to be patient with yourself and enjoy your journey. Best of Luck!

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Best Learning Styles

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Read up and start opening up your mind.

Throughout school and work, you’ve been told what your best learning style is to retain information. Now research has shown that you have learning preferences, which we all can benefit from. Here are ways to spot what works for you and what needs a little more practice.

What is “VARK”

Many learning models break down the way people organize and store information into four main categories. Those are categorized by your four senses: Seeing, Hearing, Reading, and Doing or Touching.

You learn differently depending upon the subjects being taught too. The learning style may vary depending upon the complexity of a topic also. Remember how math was easier for you than reading in school?

New research has shown that students or workers learning more complex topics, need more than one method to learn. And retaining and repeating the processes learned is beneficial when multiple senses are used in the teaching process.

What’s Best for You?

Assessing your best method of learning can be easy with a simple test.  Or, as we have seen during the pandemic, human beings adapt to their surroundings. Students, workers, and institutions modified learning, meetings, and processes to assist with the new normal.

Many of those organizations never looked back either. But we also saw a decline in test scores in our younger students during the lack of in-person instruction.

So, we go back to what is the best learning style? The answer is “it depends.” It depends on the student, their resources, the sustainability of the teaching, etc.…

Being adaptable to your environment and having the ability to learn multiple ways is best for most people. Resilience and a growth mindset are traits that are important is any type of learning and in most situations.

Variations of Learning

Now we’re learning from our past experiences, there can be anywhere from 3-170 variations to these basic four styles above. Understanding how and when you learn best is really an efficient method for students or new workers learning a job.

As we continue to embrace remote work and school, understanding your best learning style is the path to success. Wishing you all the best on your learning path!

 

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Selling Skills

Kathy Husser

Selling Skills

Let’s face it, we don’t like being sold anything, ever.  But we all sell something, every day whether we realize it or not.  Do you know how those selling skills will help you in everyday life? Here are ways to influence to create solutions and harmony in your life.

Family

Even if you are not a parent, you have parents, siblings, or family. In life we enjoy getting our way. Whether it’s family gatherings, vacations, or just getting the kids up in the morning. The key to selling your “idea” is to understand, that people “buy” or listen to likable people.

That’s why the old saying, “you get more with honey than vinegar” applies here. Build your case in a positive manner. Remember, the mantra, “What’s in it for me…” You need to “sell” your idea as a benefit to the other person. The kids will get pancakes if they get up right now for school. The vacation to Hawaii, rather than Colorado, will enable you a warm, sunny getaway during the winter. Remember “WIIFM,” and think what the other person really wants or how they benefit.

Buyers and Their Emotions

As a buyer, or the receiving end of a transactions, did you know you “buy” based on your emotions? We all buy based on feelings and justify the transaction based on logical information afterwards. Here me out and think about your last purchase. Did you really “need” that new outfit? Does your kid “need” or “want” those new shoes, and why? The type of clothing and shoes purchased will be based on trends or what all the other kids are wearing.

Understanding your emotions before you buy something is important, because the salesperson will want to know your feelings. Asking questions to understand what you are looking for or why you need something is Selling 101. Sharing stories to gather information will also help understand your motivation as a buyer. Think about how many times you’ve said, “I’m just looking.” I say it all the time. But when I’m ready to decide, I need that person’s expertise and knowledge to make my purchase.

Trust is Crucial

Finally, having the support after the sale is just as important as the transaction itself. Going back to the kids in the morning and pancakes for breakfast. If the kids get up when you ask them, brush their teeth, then you’d better follow through with pancakes! Trust is the number one reason someone will “buy.”

This trust factor transcends not only accountability but doing what you say you’ll do. But trusting in the follow up conversation if you really have something that solves a problem. Trust and a solid relationship with family, products, or companies all comes from the outcomes and support after the transaction. The ultimate goal is for you to be happy and satisfied with what transpired.

Selling happens every day in our lives and being aware how we “buy” is helpful in everyday life.

Follow me for more living well tips at KathyHusserTempe.com

 

 

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Traveling for Work

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Wishing you calm and happiness this season

With remote work popular these days and the latest airline mishaps in the news, traveling for work is more common. Here are simple tips to make work travel easy, fun, and something to look forward to every trip.

See the Sights

If you have a travel day before your work meetings, plan to see at least one city sight, something you enjoy. It doesn’t have to be anything fancy either. A flower garden, city park, new shopping center, or art museum all will make your trip fun when you arrive.

Even planning a restful, calm evening in your hotel room with HBO is relaxing and allows you to destress. Plan to have at least one event on your “agenda” for yourself, and you’ll feel so much better!

Be Prepared

Allowing for extra travel delays is another simple way to make work travel easier. Make sure to always carry on your luggage. You will have to pack accordingly, to make a carry on last all week, but it’s worth it!  The time you save waiting for your bag, or not having your bag when you arrive is priceless.

Tip number two is always give yourself a day before your important work meeting, in case of flight delays. Airlines have become less reliable lately, so give yourself that extra time, just in case.

Save The Miles

If your company allows it, save those airline miles and hotel points. Using your frequent traveler programs for fun vacations throughout the year, makes traveling for work fun and more enjoyable.  Saving for a trip for Europe or Hawaii?

Using your banked miles will help not only the cost, but in some cases upgrade you. Enjoying a better seat on the plane or upgraded hotel room always makes vacation more enjoyable. Some credit cards also have travel insurance and other perks associated with their card for extra travel protection.

Finally, always have your passport, snacks, and your device chargers in case you are delayed in the airport. Be prepared for work and traveling takes confidence and the curiosity to enjoy your trips have fun too!  Safe travels!

For more travel tips and career advice check out my website: KathyHusserTempe.com

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Listening is Important

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Listening skills are probably the most important skill behind reading. Learning to listen, and actively hear what is said is also essential. Below are steps to take if you need help listening to what people REALLY say to you.

Active Listening

Active listening is hearing the other person for understanding. However, most of us listen to be able to react or frame a response quickly. Don’t do that!  Don’t listen for yourself to answer, listen to understand. You will gain far more insight into your speaker, by letting them talk. Hear what words they choose and how they say those words. Active listening takes effort, but you learn far more about what’s said when you are engaged and hearing the other person.

Body language

So, you’re probably thinking, but I’m on the phone, and can’t “see” my speaker. But you can! Listen for inflection, tone, and the speed of the speaker’s speech. Usually, someone upset or in “fight mode” will speak quickly and emotionally. Someone calm and measured in their speech is under control of their emotions. When you are at work, even remotely, you can listen and pick up ques in the person’s speech.

A rational speaker is usually easier to understand motive, even over a phone call. Body language goes beyond “seeing” the speaker but again actively listening to “how” the speaker is engaging with you.

Responding After Listening

You are now asking, so when DO I need to respond? If you have an upset friend and listening to them about a bad experience, sometimes never. No response is a response in this type of situation. As humans, we want to solve problems, but sometimes it’s best to just listen. Listening with an open mind and heart to fully understand the other person takes a lot of effort.

And sometimes you might never understand the person’s motives or true feelings, but you were there for them. Sometimes just being a friend and confidante is all that is needed in the moment, and active listening is key.

Practice makes permanent, so try just listening for a change. Don’t interrupt and truly listen to the other person on the phone, on Zoom, or sitting with you. The more you practice actively listening, reading body language, and understanding your listener the better you become.

For more living well tips check out my website: KathyHusserTempe.com

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Interview Tips

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It goes without saying you need to prepare for your next job interview. How do you present yourself to the interviewer to win your dream job?  Read on for some useful tips.

Stories to Remember

Research has proven that people remember stories, no matter the situation. So be sure to mentally prepare a few personal stories that relate to successes and mishaps you’ve had in jobs. The successes highlight your accomplishments, and the mistakes show your humility and that you are relatable. You’ve all made mistakes on the job, so show how you are aware and have learned from them.

Stories can also highlight skills necessary for the job you’re interviewing for. Therefore, you should research the job skills and relate how your value and previous experience meets that criterion. Even if you are changing careers, valued skills translate to other jobs such as selling, budgeting, and supervising. Gather your thoughts and have your stories ready to tell in 2–3-minute story bites.

Backup with Examples

You then need to back up your stories with measurable examples from work, school, or volunteering. Let’s say you were in sales and would like to transition into management or another business role requiring meeting deadlines. Having your quarterly metrics ready to share along with HOW you accomplished those goals is important. Share the obstacles you overcame and the how you might have missed some opportunities. Again, having real world examples that relate to your skills and the job are important to shine at an interview.

 Ask for the Job

A career coach once shared with me, that only 10% of interviewees ask for the job. What I mean by that, is “close the sale.” You need to state one last important bit of information so you are remembered as the best candidate. For example, you could say, “Thank you for your time today.  If you allow me this opportunity, I’ll do an excellent job for you.”  Seal the deal and ask for the job in your closing remarks.

Think of your closing statement (after asking relevant questions about the company and role,) as your “pick me “statement. Leave a lasting impression on the interviewer, of why you are the very best candidate for this position. Have you done this job before?  Do you possess at least 80% or in some cases 50% of the job skills?  Is the job in your general industry or a new career you aspire too? Tell the interviewer WHY you are the best fit and close the sale for your new job!

Let me know if you have any interview strategies that have worked for you. Follow my personal website for more insights into your career: KathyHusserTempe.com

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Resume Tips

Have an agenda and your goals will be accomplished
Have a plan and keep refining for success.

The first step in any new job hunt or career change is to freshen up or create a new resume. Here are proven tips from Jenny Foss to make your resume stand out for that next interview.

Skills and Value

Highlighting your unique skills and the value you bring the company is the first step in creating a resume. Use a resume template that is easy to read and uses all the real estate on the page.

That said, make sure your resume is no more than two pages in length. Be sure to sue an 11 or 12 size font for easy reading by the reviewer. Only include “technology proficiencies” if you can fit it easily on the second page.

Depending on your industry, it is usually understood that the average applicant is knowledgeable in Microsoft applications, etc. However, if you are a whiz with WordPress then absolutely include this in your “Skills Section.” Your value and job skills need to be near the beginning of your first page and highlighted.

Employment Gaps

With the recent pandemic, many job seekers will have gaps in employment for various reasons. Handling gaps depends upon your specific situation, such as childcare, relocation for a spouse, or being laid off.

Explaining the gap depends upon the amount of time that has elapsed, the industry, and if you’re changing careers. There are many ways to address gaps on a resume. Be prepared to tell your story at the interview in a succinct manner.

Grammar and Organization

Finally, proofread your resume very carefully. Have another person review and proofread for typos and continuity. A recent poll on LinkedIn taken stated that hiring managers felt that zero mistakes or typos should appear on resumes.

Be sure the organization follows the template so the most prominent skills in the job description match the skills in on your resume. Don’t lie, but matching words will help the resume scanning software place you in the “A” pile to interview.

Review the job description carefully and be sure to tailor your resume for each job. The ATS or applicant tracking system will thank you, and you will land that coveted interview. Include the keywords that are used in the job posting on your resume for best results.

Finally, save your resume as a PDF and word document.  Different companies use different formatting when resumes are submitted online. Always double check your download before you click submit for the cleanest and most reader-friendly resume.   Good Luck!

Follow my personal website for more career and living well tips: KathyHusserTempe.com

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2023 New Year Resolutions

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Wishing you calm and happiness this season

With a new year right around the corner, will you consider your 2023 resolutions? Have you struggled in years past to make positive changes? You might need a new perspective to succeed with your New Year’s resolutions for 2023 and here’s how.

Habits take time

If you want to change a habit, don’t identify it as “good” or “bad.” Humans are creatures of habit and to change a habit you need to create another habit or routine instead. The Research supports motivating a habit change, such as losing weight, as fairly straight forward. Changing your routine to provide your body a different rewarding habit sounds simple but takes patience and time.

Another strategy is to visualize your successful habit change, so your new resolution becomes a matter of “practiced self-control.” The theory states that self-control, like muscle memory, becomes easier with practice. This works for me, but not everyone has a habit that can be changed with self-control and visualization.

Provide Physical Reminders

The first step in changing a bad habit according to The American Heart Association is recognizing what cues lead you to that pattern. Once you know what the trigger for overeating is for example, then replace that habit with a new positive habit.  You might consider taking a walk after lunch. Chewing gum after dinner or walking the dog, is a different cue to signal your need to stop eating.

You will need to continue this change in your routine to succeed in your resolution for at least 8-9 weeks. Two months is the approximate time it takes for the new habit to take hold in your mind.

You might see positive results, which further encourages your new habit.  This is also the reason why many resolutions falter in early February. People don’t give themselves enough time for the habit to take hold and create change in their behaviors.

Think About Lasting Results

Finally, you need to consider the long-term effects of your new habits and changes.  It took you more than a month to develop the habit you are resolving to change. Give yourself the grace and time to achieve and make that change.

A recent survey discovered 80% of people abandon their New Year’s resolution goals in February. You might want to gain the support of family or a colleague, so you are also accountable for lasting results.

Change is growth and very doable if you make the right decisions and change the habits holding you back.

For more life well topics check out my website: KathyHusserTempe.com